0 to 1: Building a scalable and
profitable AI agent platform
Built a platform for AI products. I defined the vision, system architecture, and UX patterns, while unlocking new usage-based monetization.
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0 to 1: Building a scalable and
End-of-term: From operational overhead to lifecycle growth
Initiated and designed a self-serve end-of-term experience that replaced manual workflows, increased rental retention and created a new revenue lever.
2x revenue through subscription model redesign
Redesigned freemium subscription model from 3 overlapping plans to 1 transparent option, reducing decision paralysis and doubling revenue in 12 months.
How I work
Systems first
I map architectures, constraints, and data flows to design frameworks that scale across teams and products.
Product aligned
I frame problems, identify opportunities, and collaborate closely with engineering and PM leadership.
Outcome driven
I design for clarity, adoption, and measurable business impact.
Labs
Side projects where I explore workflows, tools, and systems that make designers and teams more effective.
Figma: App image localiser
A lightweight plugin (coded in Cursor) which generates app images in multi-languages, eliminating a repetitive, error-prone workflow.
Avatar kit
Hand-crafted an avatar kit adopted by 12k+ designers across the Figma community. Designed as a modular system with scalable styles for product teams.
Usability heuristics evaluation kit
Created an evaluation toolkit to standardize and speed up heuristic reviews. This framework helps teams surface issues faster and improves consistency in usability evaluations.
Shots
